Founder

Maria Vittoria Paggini was born in Arezzo. She took her first steps in the design world through the family’s goldsmith business, but it is in the creation of imaginative spaces that she found her true artistic expression.

Through the renovation of hospitality homes in Tuscany, a primordial aesthetic emerged, gradually becoming more refined. A self-taught, rebellious dreamer, she set herself a challenge: one year in Milan to face off with the ‘greats’ of Italian design. The fast-paced design and execution of a small apartment in Brera earned her a mention at the Perego Award. Then came public recognition. The debut of Casa Ornella at Milan Design Week 2023, inspired by her transformative, maximalist home, attracted over ten thousand visitors.

A creator of spaces to live in, she continues to push the boundaries of her creative language, fully embracing the design of hotels, restaurants, shops, and homes, while also developing design objects and collaborating with numerous brands and artists.